Deputy Vice-Chancellor for External Relations and Innovation, Agneta Marell

Agneta Marell is a Professor in Business Administration and Deputy Vice-Chancellor for External Relations and Innovation.

The responsibilities of the Deputy Vice-Chancellor include managing the university's innovation support system, to initiate and encourage the collaborative element of research and teaching, as well as being involved in many of the university's external networks and boards.

Agneta Marell was previously the Chief Executive Officer for Örnsköldsvik Municipality. Marell was employed as a Marketing Analyst at SCA Hygien Products in Gothenburg during 2007 and she was the Rector at Umeå School of Business from 2004 to 2007.

Assignments

  • Director Innovation Office (Innovationskontoret)
  • Director Uminova Holding
  • Director Uminova Innovation AB
  • Director Uminova Expression AB
  • CBNRE Traning Center AB, board member
  • DARE, board member
  • Head of Strategy and planning for Office of External Relations
  • Strategic Council for Umeå Arts Campus (Konstnärligt Campus), board member

Publications

Author

Title

Year sorteringsordning

Fulltext

Nilsson, Elin
Gärling, Tommy
Marell, Agneta

Consumers´ satisfaction with grocery shopping in supermarkets and convenience stores
International Journal of Sales, Retailing and Marketing, 2(4): 72-90

2013

-

Biedenbach, Galina
Bengtsson, Maria
Marell, Agneta

Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting
Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing

2013

-

Eriksson, Jessica
Biedenbach, Galina
Marell, Agneta

Perception of opportunities from an infrastructure investment: investigating the effects of institutional thickness, innovativeness and local embeddedness
Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.

2012

-

Hedlund, Therese
Marell, Agneta
Gärling, Tommy

The mediating effect of value orientation on the relationship between socio-demographic factors and environmental concern in Swedish tourists’ vacation choices
Journal of Ecotourism, 11(1): 16-33

2012

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Exploring early adopters of an eco-innovation: The case of the alternative fuel vehicle
Journal of Consumer Behaviour, 10(1): 51-60

2011

-

Hedlund, Therese
Marell, Agneta
Gärling, Tommy

Inter-related summer vacation choices by Swedish tourists
Scandinavian Journal of Hospitality and Tourism, 11(1): 42-53

2011

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Encouraging consumer curtailment behaviour and eco-innovation adoption: Detailing the marketing challenge

2011

-

Biedenbach, Galina
Marell, Agneta

The impact of customer experience on brand equity in a business-to-business services setting
Journal of Brand Management, 17: 446-458

2010

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Green consumer behavior: Determinants of curtailment and eco-innovation adoption
Journal of Consumer Marketing, 27(4): 358-370

2010

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Consumer adoption of alternative fuel vehicles: a cluster analytic approach on proenvironmental technology choices and curtailment behaviors
In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway

2009

-

Publications

Author

Title

Year sorteringsordning

Fulltext

Nilsson, Elin
Gärling, Tommy
Marell, Agneta

Consumers´ satisfaction with grocery shopping in supermarkets and convenience stores
International Journal of Sales, Retailing and Marketing, 2(4): 72-90

2013

-

Biedenbach, Galina
Bengtsson, Maria
Marell, Agneta

Brand equity, satisfaction and switching costs: An examination of effects in the B2B setting
Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing

2013

-

Eriksson, Jessica
Biedenbach, Galina
Marell, Agneta

Perception of opportunities from an infrastructure investment: investigating the effects of institutional thickness, innovativeness and local embeddedness
Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB.

2012

-

Hedlund, Therese
Marell, Agneta
Gärling, Tommy

The mediating effect of value orientation on the relationship between socio-demographic factors and environmental concern in Swedish tourists’ vacation choices
Journal of Ecotourism, 11(1): 16-33

2012

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Exploring early adopters of an eco-innovation: The case of the alternative fuel vehicle
Journal of Consumer Behaviour, 10(1): 51-60

2011

-

Hedlund, Therese
Marell, Agneta
Gärling, Tommy

Inter-related summer vacation choices by Swedish tourists
Scandinavian Journal of Hospitality and Tourism, 11(1): 42-53

2011

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Encouraging consumer curtailment behaviour and eco-innovation adoption: Detailing the marketing challenge

2011

-

Biedenbach, Galina
Marell, Agneta

The impact of customer experience on brand equity in a business-to-business services setting
Journal of Brand Management, 17: 446-458

2010

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Green consumer behavior: Determinants of curtailment and eco-innovation adoption
Journal of Consumer Marketing, 27(4): 358-370

2010

-

Jansson, Johan
Marell, Agneta
Nordlund, Annika

Consumer adoption of alternative fuel vehicles: a cluster analytic approach on proenvironmental technology choices and curtailment behaviors
In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway

2009

-


Page Editor: Web Editor
2014-01-28

Print page

Contact Information

Agneta Marell

Umeå University
SE-901 87 Umeå, Sweden

Visiting address

University Liaison Building, Univertsitetstorget 4, level 6

Tel: +46 90-786 69 66

E-mail: agneta.marell@adm.umu.se

Contact Information

University Management Support Staff

Secretary to the Vice-Chancellor

Anna Tjernberg
Phone: +46 (0)90-786 55 48

Secretary 

Karina Sandström
Phone: +46 (0)90-786 52 02
Fax: +46 (0)90-786 66 62

Secretary to the University Director

Ingrid Nylén 
Phone: +46 (0)90-786 53 34
Fax: +46 (0)90-786 66 62

Visiting address:      

University Liaison Building, Universitetstorget 4, Level 6